There are so many names for digital advertising. Search engine marketing, pay-per-click, paid digital marketing, and paid online marketing, just to name a few. It all boils down to the same overarching concept: Any time you pay a digital platform (such as search engines or social sites) to show your listing or advertisement to users. You goal is might be to drive traffic to your site, collect email addresses, get people register for an event, make a purchase, or a myriad of other actions to complete a marketing goal.
wifiAccording to old lore of the great Wikipedia, the start of digital advertising can be traced back to 1998, when companies would buy banner space on individual websites and pay that website owner on the basis of how many impressions that ad received in a given time frame. Using an online auction system didn’t come along until a company called ToGo.com (later acquired by Yahoo) launched the concept in 2001 and Google followed suit in 2002.